Twitter Moments, which launched in Australia Wednesday, is not intended for the avid user who refreshes their feed multiple times a day.
Twitter faces a well-documented challenge adding new users to its platform, and Moments aims to convince those dipping their toes in the Twitter pool to stick around.
Starting today, Australian users will see a small lightening bolt tab when they have Twitter open in their browser or on its app. When clicked, a list of Moments will appear covering a range of news, entertainment, sport and what the company calls “fun” topics. Think of it as content discovery with a human touch. Read more…