Manhattan department store Bloomingdale’s is launching its first-ever Snapchat contest this weekend, March 12-14, as part of its spring campaign. Participants must interact with the retailer’s Live Story in order to win a fashion-packed day in NYC.

The post Harnessing social media influence, Bloomingdale’s launches its first-ever Snapchat contest appeared first on Digital Trends.

Source: Digital Trends


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