Shortly after rolling out its Live video streaming feature globally, Facebook is altering its News Feed algorithm to make sure live videos appear higher in the stream.
The company said so in a blog post Tuesday, saying the adjustment will be done to account for the increasing popularity of live videos.
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According to Facebook, people spend three times longer watching videos when they’re live compared to videos that are no longer live.
“Now that more and more people are watching Live videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live,” the post says. Read more…