Facebook has started campaigning for its Free Basics platform in India in a big way, even as the Telecom Regulatory Authority of India (TRAI) has asked its sole telecom partner Reliance Communications to stop the service for the moment. The advertising blitzkrieg by Facebook spanning text messages, hoardings, double spread ads in newspapers and television ad spots has rekindled the battle between net neutrality activists and Facebook.

The reason for this is a new measure by TRAI, inviting comments on a consultation paper on net neutrality until Dec. 31. In its public debate, TRAI is asking for recommendations on whether a telecom operator should be allowed to have differential pricing for different websites, apps and platforms. According to a report, Reliance still hasn’t complied with TRAI’s order and Free Basics continues to be available to its subscribers on its website. Read more…

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Source: Mashable


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