Heard of Snapchat, right? The fun messaging app that lets you share videos, pictures, and doodles with friends for up to 10 seconds? Well, it’s being put to deadly serious use in India.
Snap Counsellors, an account on the messaging app, is helping teens speak up about relationship abuse.
It was launched by three Indians on March 8. “We already have an average of eight people reaching out to us everyday. There are almost 200 people watching the stories we are broadcasting on Snapchat,” says Rajshekar Patil, the ad guy whose brainchild it is.
Raj is based in Mumbai and works with Apple’s global creative agency, TBWAMedia Arts Lab. He joined hands with Avani Parekh and Nida Sheriff to create the Snapchat account. Read more…